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NAR's Consumer Ad Campaign

That's Who We R reaches millions of consumers nationally each year to educate the public about the REALTOR® difference, and the value that REALTORS® bring. This work comes to life through a fully integrated campaign that reaches first-time home and property buyers and sellers, across a multitude of modern touchpoints within video, audio, digital, search and social channels. Our media approach delivers both reach and visibility of the campaign - the Consumer Ad Campaign has delivered 2.94 billion impressions from January 2023 through September 2023, and counting. You can see the 2023 That's Who We R media calendar for a view of the campaign media mix this year.

In addition, the national consumer ad campaign creates a portfolio of turn-key creative assets for members and REALTOR® Associations to leverage. Ranging from print ads and social media posts to billboards, these assets cover a wide variety of messaging that highlight the REALTOR® difference with top-of-mind topics from changing market conditions, to the ethics, expertise and partnership a consumer benefits from when working with a REALTOR®. Member and Association assets are refreshed on a quarterly basis and posted to, as well as available on the Photofy app.



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