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How to Set Up a Google Alert for a Property Address

  • Writer: Kim Clark
    Kim Clark
  • 2 minutes ago
  • 2 min read

Google Alerts is a free monitoring tool that emails you whenever Google finds new webpages containing your chosen search terms. For property owners, landlords, and REALTORS®, it’s an easy way to spot fake rental listings, misuse of property photos, or suspicious online activity.


You’ll need to be signed into a Google account.


2. Enter your property address in quotes

Using quotes forces Google to look for exact matches, which is essential for accuracy.

Examples:

  • “123 Main Street, Silver City NM”

  • “123 Main St, Silver City”

  • “123 Main St.” (include variations)

Using multiple variations helps catch listings that abbreviate or format the address differently.


3. Review the preview results

Google will show you what it currently finds for that address so you can confirm it’s tracking the right information.


4. Click "Show options" to customize

You can adjust:

  • How often you get alerts (daily is usually enough)

  • Sources (choose Everything for the broadest coverage)

  • Language & region

  • Result volume (“All results” is best for scam monitoring)

  • Delivery method (email or RSS feed)


5. Click "Create Alert."

You’ll now receive emails whenever Google detects new mentions of your address online.


🚨 What You Can Catch With a Property Address Alert

A Google Alert helps you:

  • Spot fake rental listings using your home’s photos

  • Identify outdated or incorrect property information

  • See if your address is being used in a scam

  • Monitor how your home appears on public websites  


If you find something suspicious:

  • Report the listing to the hosting site

  • Document screenshots, URLs, and dates

  • Notify neighbors if scammers are contacting people

  • Contact a local REALTOR® for guidance


⚠️ Important Note

Google Alerts is helpful but not foolproof—it only tracks what appears in Google’s indexed search results. Some scam listings may appear on platforms that Google doesn’t index. Still, it’s an excellent first line of defense.

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