Starting January 27, 2025, real estate professionals must adhere to the FCC’s updated regulations requiring one-to-one (1-to-1) consent before using automated telephone dialing systems (ATDS) or sending artificial or prerecorded voice messages to promote their services. This rule emphasizes obtaining direct consent from consumers, ensuring they are fully aware and agreeable to receiving marketing calls or texts.
For agents and brokers, this shift presents an opportunity to refine outreach strategies while maintaining compliance. Building trust through clear communication and respecting consumer preferences not only meets legal requirements but also strengthens relationships with potential clients. As the deadline approaches, now is the time to review telemarketing practices and update consent protocols to align with these new standards.
Webinar: Telemarketing Best Practices and the FCC One-to-One Consent Rule | January 28, 2 p.m. ET. Register: https://www.nar.realtor/events/webinar-telemarketing-best-practices-and-the-fcc-one-to-one-consent-rule
From NAR: Under a new FCC rule taking effect January 27, 2025, agents and brokers promoting real estate services must obtain consent directly from the consumer, known as 1-to-1 consent, before using an ATDS or sending artificial or prerecorded voice messages.
FFC's Frequently Asked Questions: https://docs.fcc.gov/public/attachments/DOC-408396A1.pdf
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