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Real Estate Professionals Add Value by Helping Homeowners Reduce Costs

Writer's picture: Kim Clark, AE, GADKim Clark, AE, GAD

As a trusted real estate professional, your expertise goes beyond finding the perfect home—it extends to helping clients navigate the financial aspects of homeownership. By offering guidance on cost-saving strategies, you not only add value to the client experience but also solidify your role as a knowledgeable REALTOR® and advocate in their journey.


Here are some strategies to provide actionable advice that helps clients lower the ongoing costs of homeownership while adding value.


Energy Efficiency Recommendations

Suggest energy-saving upgrades like smart thermostats, energy-efficient windows, and LED lighting. Remind clients that they can reduce their tax bills with federal tax credits for energy efficiency upgrades. Not only do these reduce utility bills, but they can also increase the home's resale value.


Negotiating Repairs and Credits

During the buying process, inspection reports are a powerful tool for identifying areas of concern or necessary repairs in a home. Use these reports to negotiate with the seller for repairs to be completed before closing or to secure financial concessions such as closing cost credits. These concessions can significantly reduce the buyer's immediate out-of-pocket expenses, allowing them to save money upfront. Additionally, this approach helps clients allocate their budget more effectively, providing flexibility to prioritize future home improvements or unexpected costs after moving in.


Educating on Property Tax Savings

Educate your clients about the benefits of homestead exemptions, which can lower their annual property tax bills by reducing the taxable value of their home. Additionally, guide them through the property tax appeal process if they believe their assessment is too high, potentially resulting in further savings. By leveraging your local expertise, you can help clients navigate these opportunities with confidence, ensuring they maximize their financial benefits.


Insurance Insights

Collaborate with trusted insurance agents to ensure clients get the best coverage for their needs at competitive rates. Encourage clients to explore bundle discounts, such as combining home and auto insurance, which can lead to significant savings. Regularly reviewing their policies for updates or better rates also ensures they continue to benefit from the most competitive options available, adding long-term value to their homeownership experience.


Provide Financing Tips

Share insights on refinancing options, mortgage rate reviews, and programs for first-time or veteran homeowners that could lower monthly payments. Explain the benefits of conducting regular mortgage rate reviews to ensure they are taking advantage of favorable market conditions or new loan products. By offering tailored advice on these opportunities, you help clients save money and achieve greater financial flexibility over the long term.


By consistently delivering cost-saving advice, you not only ease the financial burden of homeownership but also reinforce your role as an invaluable partner in your client’s journey. A commitment to reducing costs isn’t just good business—it’s a lasting testament to your dedication and expertise.


REALTORS® are the most trusted resource for real estate information. Contact a local REALTOR® today to learn more about reducing homeownership costs.


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