Trademark Smart: Using the REALTOR® Mark Right on Social Media

Using the REALTOR® Mark correctly on digital platforms—especially social media—is key to maintaining professionalism and compliance. Every broker should know NAR’s trademark rules to avoid missteps in wording and apply exceptions for email, domains, and usernames.

The REALTOR® Mark isn’t just a logo—it’s a federally registered trademark owned by the National Association of REALTORS® (NAR). It signifies membership in NAR and adherence to a strict Code of Ethics. Misusing the mark in public-facing digital spaces, can lead to confusion, reputational risk, and even disciplinary action.

Your online brand is a reflection of your professionalism. By following NAR’s trademark rules, you not only protect the REALTOR® identity—you elevate your own credibility in the eyes of clients, peers, and the public.

Whether you're updating your Instagram bio or launching a new website, being trademark smart sets you up for long-term success in a digital-first industry.