Learn the Do’s and Don’ts of REALTOR® Trademark Use

Protecting the REALTOR® brand is part of protecting the professionalism of our industry — and NAR’s trademark‑use videos make it easy for members to stay compliant. The series walks REALTORS® through the do’s and don’ts of using the REALTOR® Marks in marketing, social media, signage, and everyday communication. Each short video breaks down common mistakes, explains why proper usage matters, and shows how to present the Marks in a way that strengthens consumer trust.

One of the most common trademark mistakes is using REALTOR® as a job title, and NAR’s videos make it clear why that matters. REALTOR® is a membership designation, not a profession. Your job title is real estate agent or real estate broker — and you may also be a REALTOR® if you choose to join the National Association of REALTORS®. Using the term correctly protects the value of the brand and helps consumers understand that being a REALTOR® means you follow a higher standard of professionalism and ethics.

For members here in Southwest New Mexico, this guidance is especially important. Our communities rely on REALTORS® as trusted local experts, and consistent, correct use of the Marks reinforces that trust. Whether you’re updating your website, ordering new yard signs, or posting about a new listing, these videos help ensure your branding reflects the professionalism our region is known for.

Learn more: www.nar.realtor/logos-and-trademark-rules/logo-and-trademark-videos?utm_content=watch_nars_trademark_videos